Yes, I know everyone is sick of hearing about the LHC so I’ll keep it brief… but I couldn’t let it pass without commenting on the comedy that is mass media hype.
The LHC has been cooling down to operating temperatures for weeks and the first particle collisions aren’t due to occur for weeks yet. Indeed, collisions at energies higher than those already carried out elsewhere won’t take place until next year.
So why the sudden media interest? I don’t know the answer to that (maybe someone can fill me in) but for whatever reason the commissioning step accomplished today, that is, the first beam travelling around the whole ring, seems to have been accepted as being the “day of reckoning/doom”, depending on the restraint of the particular news outlet. BBC Breakfast had a reporter on the scene eagerly awaiting this exciting moment… and was greeted by a mild ripple of applause around the room from those watching the monitors and an exasperated CERN scientist trying to explain that today’s event was a bit of a non-event. Watching the reporter trying to big up the “events” unfolding was mighty funny.
I wonder if the media will return when the real milestones are passed, i.e. first collisions and first higher energy collisions, or if they will lose interest in the story now that the world hasn’t ended
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